Now *this* is what I call viral marketing.
This is a little tool that the Swedish version of the BBC are using to thank those who have paid the equivalent of our license fee - and to encourage those that haven't to do so.
The point - everyone who contributes to independent broadcasting with their fee is a hero. Because that's how we can protect independent thinking and journalism.
I am LOVING this.
Compare and contrast with the TV Licence adverts we have here. You know the ones: "We're tracking you down you snivelling wretch! You can't hide from us! We're going to come round your house and scare your children and beat you up!"
In an age where we all have an ever increasing choice over what we watch / listen to, when we do so, and how much (if anything) we pay for it, I'd argue that the Swedish decision to invite its stakeholders to opt in to a "thank you" conversation, rather than shouting "you owe us" at everyone within hearing shows wisdom, imagination and most of all a deep understanding that EVERYTHING HAS CHANGED FOR EVER.
Here's my movie - it took 15 seconds to build: http://www.tackfilm.se/en/?id=1259661308982RA76&q=low#
2 comments:
That is brilliant! I will definitely be doing that at home later
Really brilliant find, Tams. I shall be forwarding to the marketing people asap!
Post a Comment